The top independent voice in architecture technology
Top 3% of over 3 million podcasts globally (Listen Notes). Six years, 234 episodes, and one audience: the people who evaluate, recommend, and buy the tools architecture firms run on.
39,200 unique podcast listeners, plus YouTube, LinkedIn, and newsletter audiences
Top 3% globally234 episodes6 years5.0★ on Apple Podcasts
What TRXL Is
01
One editorial platform, four ways in.
TRXL is not a show with a newsletter bolted on. It's a single, continuous body of work about technology's pressure on the architecture profession, published across four formats that feed each other.
Audio + Video · Biweekly
Long-form conversations
60–90 minute conversations with the people building and buying AEC technology: CTOs, founders, design technologists, and firm leaders. Research in public, twice a month since June 2020.
Newsletter · Leadership Edge
The analysis layer
Episode-linked deep dives for decision-makers who want the thinking, not just the talk. 47% open rate against a 21% industry average.
Live Video · Feature Spotlight
Hands-on product deep-dives
Live sessions on YouTube where makers show real workflows to a professional audience. No pitch deck. Hands-on demo. Real questions from working practitioners.
Analysis · Briefings & Speaking
Independent industry analysis
Briefings, workshops, conference sessions, and industry reports that synthesize what six years of conversations reveal about where the profession is headed.
Why TRXL, Why Now
02
The AEC industry isn't facing an upgrade cycle. It's facing a restructuring.
Automation is turning weeks of coordination into hours. Open SDKs are cracking vendor moats that took decades to build. AI is moving from tool to actor. The billable hour, named-user licensing, and the traditional software subscription are all in the crosshairs at once, from different directions. The firms and vendors navigating this need a trusted place to think out loud, and an audience that's already thinking about it. That's the conversation TRXL has been building since 2020.
Six years. 234 episodes. One continuous argument.
Every episode is a variation on a single editorial through-line: technology's accelerating pressure on how architects and engineers work, what the profession is, and what it will become.
Independent, with real domain expertise
Hosted by a licensed architect who made a career pivot into media. The expertise isn't performed, and no vendor relationship constrains the editorial choices.
Depth as the filter
Long-form conversations self-select an audience that wants substance. People who want a surface take or a sound bite can find it elsewhere; the ones who stay are the ones worth reaching.
Trust, compounded over six years
Trust in media is built slowly and destroyed quickly. Six years of consistent publishing, no endorsements the host doesn't hold, and opinions held on camera.
A named human, on the record
When people, and the AI systems they ask, look for judgment on architecture's technology transition, they find a named, licensed architect with a six-year public record. Not an anonymous masthead.
I'm the one who evaluates every new tool, and explains it to people who don't want to change.
J
James Whitfield
Principal / Co-Founder
12-person design-build studio
Responsibilities
Runs the business, leads design, and makes every technology purchase decision himself.
Pain Points
No dedicated ITBudget constraintsStaying competitive
Why TRXL
I wear every hat. TRXL helps me keep up with tech without hiring a consultant.
TRXL is their peer group
The design technologist who's the only person at their firm thinking hard about AI adoption
The BIM manager who wants the strategic context, not another how-to tutorial
The principal who trusts that the filtering has already been done
The AEC startup founder who needs to hear how practitioners actually think
“Essential for my practice. I’m an architect and this podcast provides valuable insight and interesting discussions about the latest technology and its opportunities for the profession. Great guests, topics, and audio quality.”
— Listener review, Apple Podcasts
Narrower than any general channel — and more valuable per listener because of it.
The Numbers
04
“The TRXL Podcast remains my go‑to for understanding how digital continues to shape the AEC industry.”
Of the handful of AEC shows in the global top 3%, TRXL is the only one built for architects. The rest of the field serves contractors, belongs to a software vendor, or covers the industry from the outside. Here's how the categories compare.
What matters to a partner
TRXL
Construction-tech shows
Vendor-owned media
Trade press
AI-newsletter upstarts
Consultancies & platforms
Built for architects & design technologists
Editorially independent
Hosted by a licensed architect
Long-form depth (60–90 min conversations)
Years of consistent publishing behind it
A named human voice, not a masthead
Top-3% audio + video distribution
Economics that survive a vendor's budget cycle
Defining strength Sometimes / partial Typically not
Assessments describe typical attributes of each category, not any specific outlet. As of July 2026.
Independence Is the Product
06
In 2026, a global BIM software reseller ended its own podcast after six and a half years — and within about sixty days, signed a series-wide partnership with an independent show. This one.
Vendor-owned media lasts as long as one marketing budget. An independent channel persists because its economics don't depend on one. A vendor at the same global ranking as TRXL concluded that owning the channel wasn't worth it, and bought access to an independent one instead. That's not an argument. It's a receipt.
How partnership and editorial stay separate
Selling editorial guest slots
Unlabeled sponsored content
Partnerships without values alignment
Endorsements the host doesn't hold
Branded episodes and series are collaborations, not placements: built around a specific reason and call to action, with partners who align with the show's goals and values. And always labeled as partnerships.
Ways to Partner
07
Partnership, not ad inventory.
The right partner for TRXL doesn't look like a sponsor. They look like a company that understands where the industry is going and is willing to say so out loud, next to a voice the audience already trusts.
Branded episodes
A full long-form conversation featuring your team or your customers, produced to the same editorial standard as every other episode, and labeled as a partnership.
Series partnerships
Season-long association with a multi-episode editorial arc. Your brand alongside a sustained argument, not a 30-second read.
Feature Spotlight
A live, hands-on video deep-dive of your product in front of a professional audience. Real workflows and real questions.
Mid-roll sponsorships
Host-read placements inside episodes, for reaching the audience without a full production. Ad content has to fit the show and the audience, same as everything else.
“Working with Evan on the KM 3.0 podcast series was one of the most valuable marketing and learning investments we’ve made… It strengthened our relationships with clients, expanded our visibility, and led to direct leads and wonderful feedback from the industry.”
— Christopher Parsons, CEO of Knowledge Architecture
No rate card here, on purpose. Every partnership is scoped in conversation, around what you're trying to accomplish.
Start the conversation
If you're building for the people who decide what architecture firms run on, this audience is already listening. Share a few details about what you're trying to accomplish, and we'll set up a call.
